Main target audiences

Considering the short timeline, the campaign will target in priority:

  • National decision-makers: competent government bodies (Ministries of Energy / Environment / Agriculture / Transport / etc.), law-makers (Members of Parliament / Senators).
  • Local authorities: legislative and/or executive bodies at local level that are competent on matters that impact climate change (transport, urban planning, land management, waste management, etc.)
  • The media: local and national media (print, radio, TV) that can relay information to the public and contribute to influence decision-makers.

Obviously, all Acts of Leadership are encouraged even if they don’t target these audiences.